Media & Marketing — San Francisco
I build content that drives engagement, grows audiences, and delivers real business results. Short-form strategist with a track record of building high-performing media engines from the ground up.
View the work →Lead long-form content development producing documentary-style videos for YouTube. Conceptualized, produced, and edited five long-form videos generating 1.4M organic impressions. Edit short-form clips for cross-platform distribution driving channel growth.
Watch on YouTube →Produced and hosted anchor interview series generating 5M+ organic views on Instagram. Owned content calendar and publishing workflow across Instagram, TikTok, podcast, and weekly newsletter. Designed and produced weekly newsletter driving leads, partner marketing, and app downloads.
Watch on Instagram →Conceptualized, produced, and edited anchor interview series driving a 400% follower increase on Instagram in four months. Co-produced founder-hosted podcast managing guest coordination and episode production. Built short-form content strategy prior to acquisition by Preferabli.
Grew Instagram from 0 to 10K followers and 1.5M+ organic views through data-informed short-form content strategy. Built an audience with strong engagement and industry visibility that directly led to a social media role at Libation Labs. Account now active as @_mikewyk.
Watch on Instagram →Built and launched an original short-form interview series from the ground up. Handle all guest outreach, production, editing, and distribution across Instagram and LinkedIn. Picking the minds of high performers — one question at a time.